Your productivity partner
CREATIVE STRATEGY • ART DIRECTION • VISUAL DESIGN • CAMPAIGN DEVELOPMENT
THE CLIENT: Microsoft Copilot is an AI-powered digital assistant designed to help people plan, create, organize, and accomplish everyday tasks more efficiently. By integrating AI into familiar tools and experiences, Copilot helps make productivity feel simpler, more intuitive, and more accessible.
THE ASK: Develop an integrated campaign that introduces Copilot as more than a workplace productivity tool. The goal was to show how AI can support everyday life, helping people spend less time managing tasks and more time doing the things they actually enjoy.
THE INSIGHT: People don’t necessarily want to be more productive just for the sake of getting more done. They want to get time back. By focusing on the life happening beyond the screen, the campaign reframes AI as a tool that creates space for relationships, hobbies, travel, creativity, and everyday experiences.
THE MESSAGE: Copilot can help take care of all the planning, organizing, creating, and everyday problem-solving that can consume your valuable time, so you can focus more of your energy on the things that matter most to you.
Do more
of what you love.
THE PLATFORMS: Print & OOH • Social Media • Landing Page • Branded Email • Fact Sheet
LANDING PAGE
FACT SHEET
BRANDED EMAIL
