Small. Smart. Solar.
CONCEPT • BRAND DEVELOPMENT• LOGO DESIGN • ART DIRECTION • COPYWRITING
THE CLIENT: A new technology company that manufactures solar cells that are made utilizing the perovskite mineral. The perovskite solar cell is the newest iteration in the energy technology sector. Scientists have developed a revolutionary approach which generates increasing amounts of solar electricity without the need for silicon-based solar panels. Instead, the innovation works by coating a new flexible power-generating material onto the surfaces of everyday objects such as cars and cell phones. This technology is currently called perovskite solar cells.
THE ASK: To brand the technology for market, creating a unique name and identity that will stand out in the energy tech space and lead the way with this new solar technology.
Introducing Perocell.
THE FUTURE OF SOLAR JUST GOT BRIGHTER
THE INSIGHT: The Perovskite cell market represents a rapidly emerging sector within the renewable energy industry, driven by the demand for more efficient, low-cost, and adaptable solar energy solutions. This market is seeing significant traction in industries such as consumer electronics, automotive, construction, and aerospace.
THE MESSAGE: The Perocell solar cells are smaller, smarter, much more cost-effective and more versatile than traditional solar panels.
DELIVERABLES: A name, logo, identity and brand guidelines, along with examples of branding, advertising and marketing.
Rethink solar.
More power. Less panel.
