Golf meets luxury fashion
DESIGN • ART DIRECTION • COPYWRITING
THE CLIENT: Founded in 2011 by fashion designer Mossimo Giannulli, G/FORE upended golf’s conservative style with bold color, irreverence and fashion-first point of view. It became Disruptive Luxury.
THE ASK: Evolve G/FORE’s attitude for a new golfer who sees the game as a social experience — and a place to express their personal style.
THE INSIGHT: This new golfer isn’t looking to blend in. Au contraire! They want to be impossible to miss — on the course and off.
THE MESSAGE: G/FORE isn’t about quietly fitting into golf culture. It’s about bringing something of your own to it.
THE MESSAGE: G/FORE isn’t about quietly fitting into golf culture. It’s about bringing something of your own to it.
They’ll see you coming.
THE PLATFORMS: Print, outdoor, and social media make the campaign bold and hard to ignore — connecting high fashion, real-world visibility and the social spaces where the new golfer discovers and shares style.
Par for the course? Hardly.
Unspoken. Unmistakable. Unbounded.
